![]() Smartphones had pretty sophisticated cameras by 2010 and could be used to take beautiful, in-the-moment images that could instantly be shared with others. Initially, the idea of Instagram was to share your travel itinerary and photos with the world. The Instagram mobile app was launched in 2010 and gained so much success in two years that Facebook (now Meta) bought it from its creator Kevin Systrom for $1 billion in 2012.ĭid you know? The prototype of Instagram was called Burbn, because Kevin loves fine bourbons and whiskeys! To find your aesthetic, let's look at what Instagram is all about and whether it's the right platform for your brand in the first place. Aesthetics on Instagram is very personalized – it's how you make your profile authentically beautiful on your terms. ![]() Now, don't worry beauty standards have changed, and there are no one-size-fits-all aesthetics that you need to reach for. Recently, "aesthetic" has begun being used in social media to talk about the overall look of your social account, especially on Instagram.Īn aesthetic Instagram means having a uniform look across your profile to make it beautiful. Image Source: Instagram What is an aesthetic?Īesthetics is a study area in philosophy and fine arts concerned with ideas of perfection and beauty. It comes down to what you wish to achieve and how your aesthetic showcases these goals and values. Get started Finding your Instagram aestheticįirst things first, let's talk about your goals and values.Īre you a people-first brand looking to improve your customers' lives with light-hearted entertainment, or are you a more serious brand wanting to use data to position yourself as the top choice in your industry?
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